Well it ain't pretty, that's for sure.
Ugli fruit - more lemony than an orange, more orangy than a lemon, and twice as ugly as both of them combined.
It IS rather tasty though.
You can argue about clever marketing strategies or not, but the Ugli name works. Just like candy with names like "Dog farts", "Seagull droppings" and "Pee diapers" we're the hottest thing in the candy shop (da-daah-da-daah) some 10 years ago here in Denmark.