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Know your target audience...

I'm confused. Who's the target audience here?
So we have a big, muscular guy, with a cape. I'm thinking superhero. Then I notice his shorts, flip flops, and picnic basket. I'm thinking slightly gay (nothing wrong with that) beach buff. Then there's the issue about his excessive use of goggles (Elton John anyone?) and his pinky sticking out. And he's riding a Vespa. Does it get anymore gay than that (even if he doesn't seem to wax his chest)?

Guess I just revealed some dark secrets about my stereotypical view on certain types there, but honestly - who IS the target audience?

*image courtesy of Scandinavian Park*