I'm confused. Who's the target audience here?
So we have a big, muscular guy, with a cape. I'm thinking superhero. Then I notice his shorts, flip flops, and picnic basket. I'm thinking slightly gay (nothing wrong with that) beach buff. Then there's the issue about his excessive use of goggles (Elton John anyone?) and his pinky sticking out. And he's riding a Vespa. Does it get anymore gay than that (even if he doesn't seem to wax his chest)?
Guess I just revealed some dark secrets about my stereotypical view on certain types there, but honestly - who IS the target audience?
*image courtesy of Scandinavian Park*
I too have seen this brochure - and have stared at it in confusement and disbelief. The whole freaking thing is just odd. Not to mention the TV commercails; THEY are fucked up.
ReplyDeleteDrinking Campari is a fairly gay pasttime though,isn't it? I only know one person who does and he is gay.
ReplyDeleteAlso note that he seems to be wearing gardening gloves. Possibly he's an old lady.
But super heroes also wear gloves... And they look a bit more like the ones you use, when you acid bath metallic components...
ReplyDeleteI'm not buying that whole old lady thing though - if he was in fact an old lady, he'd be driving a four wheeled, motorized cart instead.
However... He COULD be living at home, and the gloves COULD be his moms - if they ARE in fact gardening gloves.
- maybe he's just a sidekick that never excelled to become a full-blown hero?
It get's more and more confusing...
Lordy, you've given this so much more thought than me. I feel all inadequate.
ReplyDeleteHe reminds me of the soccer world cup thing last year (was it last year?) when Italy won some game and all of Sydney's italian yobbo types went hooning around the city in cars and on motorbikes (and scooters, apparently) flying their flags and ... drinking Campari and so on. Picknicking recklessly.
Yobbo - and hooning. Is that another aussie thing like din-dins and pressie?
ReplyDelete- and how does one picknick recklessly? Some sort of Mr. Creosot incident perhaps?